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Beard-a-thon – Hockey Fans Raise Over $300,000 in First Two Rounds of NHL Playoffs 

The first annual playoff “Beard-a-thon” (www.beardathon.com) has raised over $300,000 for NHL team charities during the first two rounds of the 2009 NHL Stanley Cup Playoffs. Across the nation, over 7,000 hockey fans have dropped their razor and picked up the cause. 


Currently, the Boston Bruins lead all teams with over $83,000 raised for the Boston Bruins Foundation. The fans of the Pittsburgh Penguins continue to show their support and have raised over $72,000 for the Mario Lemieux Foundation. The top fundraiser nationwide is Ken Casey, the lead singer of the Celtic-rock band Dropkick Murphys. Mr. Casey has raised $16,000 for his beard heroics. 

During the Conference Finals, the playoff beards and funds will continue to grow in Detroit, Chicago, Carolina and Pittsburgh, as each of the teams battle to reach the Stanley Cup Finals. 

The Beard-a-thon encourages fans to “grow one for the team” for the duration of the Stanley Cup Playoffs and have their friends, family, and business associates pledge them. Fans who are unable, or unwilling to grow a playoff beard, can pledge their favorite NHL player or build a virtual playoff beard on the website. Proceeds from the Beard-a-thon benefit local team charities.

For more information, to enroll, or to pledge beard growers, log onto www.beardathon.com.

About the Playoff Beard

A playoff beard is the superstitious practice of a National Hockey League player not shaving during the Stanley Cup Playoffs. The player stops shaving when his team enters the playoffs and does not shave until his team is eliminated or wins the Stanley Cup. The playoff beard tradition was started by the New York Islanders’ dynasty teams of the 1980’s. In recent years, other sports and other players have claimed the playoff beard tradition, but it is, and always will be, a hockey tradition.

BeardathonRelease5-18.pdf

About Cenergy

Cenergy is a full-service, brand-activation firm specializing in packaged goods, cable, sports and entertainment marketing. Cenergy delivers end-to-end event marketing, sales promotion and sponsorship-activation services to its clients leveraging the power of traditional and new media. The firm represents local, national and international brands, including Comcast, Major League Baseball, National Hockey League; The Mentholatum Company, Inc.; Allergan, Inc.; Toronto Blue Jays; Moog, and Shopper's Drug Mart.

For more information on Cenergy, visit www.activatingbrands.com




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